Smart Goals

What are SMART Goals? 

The concept of SMART goals has found quite a lot of prominence since late 2010s. And, since then it has become salient to organizational strategy and growth. Well, basically SMART stands for: Specific, Measurable, Achievable, Relevant, and Time-bound.

Let’s discuss in more detail about the SMART acronym.

  • Specific (S): Clearly define what needs to be achieved. Goals should answer the questions of who, what, where, when, and why. For example, instead of a vague goal like increasing sales, a specific goal would be, increase monthly sales by 20% in Q2.
  • Measurable (M): Establish criteria for measuring progress and success. Objectives should be quantifiable so that progress can be tracked and evaluated. For instance, “Increase customer satisfaction rating from 80% to 90% by the end of the year.”
  • Achievable (A): Ensure that goals are realistic and attainable within the given resources and constraints. Goals should stretch employees but remain within their capabilities. An example could be “Launch two new product features by the end of the quarter within the existing development team’s capacity.”
  • Relevant (R): Goals should align with broader objectives and be relevant to the employee’s role and the organization’s mission. They should contribute meaningfully to overall success. For instance, implement a new customer service training program to enhance customer experience, aligning with the company’s focus on improving service quality.
  • Time-bound (T): Set a deadline or timeframe for achieving the goal. This helps create urgency and provides a clear endpoint for evaluation. An example would be reducing production costs by 15% within the next six months to improve profitability.

How to Evaluate Smart Goals?

Evaluating SMART goals is crucial for assessing progress, identifying areas for improvement, and recognizing achievements. Here’s how to assess SMART goals effectively:

1. Alignment with SMART Criteria: Check if the goal meets the SMART criteria:

  • Specific: Does the goal answer the “who, what, where, when, and why” questions? Is it clear and well-defined?
  • Measurable: Can progress and success be quantified? Are there metrics or indicators to track achievement?
  • Achievable: Is the goal realistic and attainable given the resources, skills, and constraints?
  • Relevant: Does the goal align with business objectives and contribute to organizational success?
  • Time-bound: Is there a specific timeframe or deadline for achieving the goal?

2. Connection to Business Objectives: Verify that goals are directly tied to overarching business objectives. They should contribute to the company’s mission, vision, and strategic priorities. For cohesive progress, align individual goals with team, departmental, and organizational objectives.

Ensure that each employee’s goal is tied to broader business objectives.

3. Performance Evaluation: Evaluate goal achievement based on performance metrics and outcomes. Use objective measures to assess progress and success, such as sales targets met, project milestones reached, or customer satisfaction ratings improved.

4. Performance metrics and outcomes: Measure progress against predetermined targets and benchmarks. Consider the quality of results, the level of effort exerted, and any challenges encountered during the process.

5. Continuous Feedback: Provide ongoing feedback to employees throughout the goal cycle. This fosters continuous improvement and keeps employees engaged in their development.

Ensure each employee’s goals align with cascading goals and key performance indicators (KPIs) at various organizational levels. Evaluate how well individual goals contribute to achieving team, departmental, and company-wide objectives.

6. Skills Development: Consider the achievement of goals and the development of skills and competencies. So, encourage employees to focus on personal growth and professional development that are aligned with their goals. And offer resources, training, and support to facilitate skill enhancement.

7. One-on-One Meetings: Schedule regular 1:1 meeting between employees and supervisors to discuss goals, progress, challenges, and opportunities. These meetings provide a forum for feedback, guidance, and alignment of goals with changing business needs.

What are the benefits of using SMART goals in H.R.M.?

There are several benefits to using SMART goals in HRM. Some of the significant advantages include;

  • Increased Focus and Clarity: SMART goals provide a roadmap for HR initiatives. They define success and how to achieve it, eliminating ambiguity and ensuring everyone is working towards the same objectives.
  • Improved Motivation and Accountability: Setting specific and achievable goals improves overall accountability. Measurable progress tracking allows for course correction and celebrates milestones.
  • Enhanced Decision-Making: SMART goals establish a framework for evaluating the effectiveness of HR programs and initiatives. Measurable data lets HR identify what’s working and needs improvement, enabling data-driven decision-making.
  • Stronger Alignment with Business Goals: SMART goals in HRM can be directly tied to overall business objectives and strategic value.

Why are SMART goals important in H.R.M.?

Setting ambitious objectives is necessary for human resources (H.R.) professionals to efficiently handle essential duties, including payroll, hiring, onboarding, compliance, and employee management.

Break down these bigger projects and continue work into manageable sprints by using the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) strategy.

Moreover, SMART goals are important in HRM because it helps;

  • Align your team’s focus with the overall objectives of the company
  • Create purpose-driven employees
  • Improve every employee’s unique experience
  • Enhance internal communication and engagement
  • Give employees a sense of ownership over their work
  • Boost employee morale
  • Measure your performance progress and KPIs from quarter to quarter

Note: It also enables your H.R. staff to concentrate on their primary goals.

Here are some benefits of SMART goals that H.R. managers can use to strengthen company performance:

  • Reinforce Employee Feedback: Implement continuous feedback mechanisms to enhance communication between employees and management. For instance, establish regular one-on-one sessions for constructive feedback.
  • Enhance Company Culture: Set measurable goals to improve company culture. Examples include organizing team-building activities, promoting diversity and inclusion, and recognizing employee achievements.
  • Excel in Organizational Training: Develop SMART goals related to employee training. For instance, ensure that 90% of employees complete mandatory compliance training within the next quarter.

What are some examples of SMART goals in H.R.M.?

SMART goals should be tailored for Human Resource Management (H.R.M.) right from the start, to have better clarity in the organization and HRM process.

HR professionals can adapt the SMART framework to various areas like training, recruitment, or performance management. Here is an example;

If the goal is to improve employee engagement and reduce turnover by 10% within the following year so,

  • Specific: It identifies the desired outcome (improved engagement and reduced turnover) and the target percentage (10%).
  • Measurable: Engagement can be measured through surveys, pulse checks, or focus groups. The turnover rate is a standard HR metric.
  • Achievable: A 10% improvement is ambitious but achievable with a well-defined plan.
  • Relevant: This goal directly impacts employee satisfaction and retention, which are crucial for business success.
  • Time-bound: The goal has a clear deadline of one year.

In conclusion, using the SMART framework, HRs can set clear, actionable goals that contribute to an optimistic and productive work environment.


cookie image

By clicking “Accept", you consent to our website's use of cookies to give you the most relevant experience by remembering your preferences and repeat visits. You may visit "cookie policy” to know more about cookies we use.