Candidate Engagement is all about the candidate’s communication while the entire recruitment process. The term candidate Engagement means how responsive and interested a candidate is during the hiring process. It is the process and measurement of regular communicating with your candidate via text, email, or face-to-face. For staffing, the goal of engagement may be email opens, text replies, job views, or job applications.
Generally, candidate engagement involves 3 functional areas
- People – who owns the candidate engagement process and who are the audiences
- Process – how will we engage with candidates and what is our strategy
- Technology – which tools will we use to implement, execute and measure