Anarock replaces fragmented HR processes with one platform for 2,500+ employees

A business built across India and beyond

ANAROCK is one of India’s largest real estate services organizations, offering integrated services across residential, commercial, retail, and hospitality real estate, alongside investment banking, land services, and technology-led solutions. As the business scaled, so did the complexity of managing its people, with more than 2,500 employees spread across 18 cities and 5 countries, HR needed to support a workforce far more distributed than a typical single-office organization.

Coordinating hiring, performance, and exits consistently across so many locations demanded more than scattered spreadsheets and manual processes. To operate as one organization rather than a patchwork of offices, ANAROCK needed an HR foundation built to bring visibility, consistency, and trust to every employee, wherever they were based.

The challenges of scaling

With more than 2,500 employees spread across 18 cities and 5 countries, ANAROCK had outgrown ad hoc, manual HR processes. As the business expanded, fragmented systems and disconnected workflows made it increasingly difficult to manage the employee lifecycle consistently across the organization.

No visibility or transparency

Policies, communication, and reporting hierarchy lacked transparency, making it difficult for employees and managers to stay aligned across such a distributed organization.

A fragmented employee lifecycle

Onboarding relied on physical documentation, the ATS and HRMS weren’t connected, and exits were tracked manually — creating duplicate work and delaying full-and-final settlements.

Inconsistent processes across locations

Without a single system of record, HR processes varied across teams and cities, limiting real-time visibility for leadership and making governance harder to enforce.

Why Keka

ANAROCK needed a system that could manage every touchpoint of the employee journey, from the moment a candidate walked in, through conversion to a full-time employee, all the way to exit, on a single platform, rather than stitching together point solutions.

Keka stood out for bringing hiring, performance, and exit management together on one system, backed by a mobile-first interface intuitive enough to drive daily adoption across a large, largely non-desk-based workforce.

Establishing a single source of truth for HR

ANAROCK’s approach went beyond digitization to building a fully integrated, system-driven HR ecosystem, with Keka established as the central platform governing the entire employee lifecycle. Integrating the organization’s ATS directly with Keka HRMS ensured candidate data flowed seamlessly into employee records without manual intervention, eliminating duplicate data entry and improving consistency. This was further strengthened through integrations across the HR ecosystem, enabling employee data to move in real time and creating a connected, system-driven flow. Together, these integrations positioned Keka as a robust, enterprise-grade single source of truth for HR data.

Visibility and governance

ANAROCK has achieved 100% process unification, ensuring consistent execution across all locations with minimal exceptions. Keka now functions as a true single source of truth, providing one consistent dataset for HRBPs, HR Services, Finance, IT, and leadership, eliminating duplication and improving reporting reliability. Role-based access controls keep HRBP visibility limited to their own span, while system-driven audit trails provide complete traceability of changes, strengthening compliance and accountability. Real-time dashboards now give leadership immediate visibility into workforce data that once sat in disconnected systems.

Building culture and moving beyond transactional work

Keka has evolved beyond a transactional HRMS into an active employee engagement and communication platform at ANAROCK. Employees engage through department-level walls, and the Praise feature is widely used for peer recognition, while HR spends less time on data management and more on strategic activities and employee connects.

Business impact

Today, more than 2,500 employees across ANAROCK’s offices in 18 cities and 5 countries are supported through a single, unified Hire-to-Retire HR platform.

ANAROCK saves close to 6,000+ person-hours a year, equivalent to nearly 2.5 full-time employees, with 98% of employees using Keka daily, an adoption level driven by an intuitive UI and ease of navigation. This has translated into approximately ₹16 lakh in annual cost savings through automation and process optimization.

Exit turnaround time has fallen by 58% while processing capacity has doubled, and HR, Finance, and leadership now operate from a single, 100% unified source of truth across every location.