Sourcing Channel Effectiveness

Sourcing channel effectiveness measures how much each of the sourcing channels (e.g., job boards, recruitment ads, sourcing tools, professional social networks, etc.) are contributing to the pool of potential candidates.

How to measure Sourcing Channel Effectiveness?

This can be measured into two types – Quantity and Quality.

For quantity, count the number of candidates generated from the channel during a given timeframe and compare which channel is producing the most candidates.

For quality, take the same steps but focus on counting the number of “quality” candidates that were generated from the channel during a given time frame.

Importance of Sourcing Channel Effectiveness

By measuring sourcing channel effectiveness, one can see the channels that are producing candidates and hire vs those that aren’t. This data helps inform your decision to invest less in poor producing channels that may be wasting your time and money.