Employer Branding

Every organization has its reputation in the market in terms of its products, services, employees, customers, etc. Employer brand is the perception of a company as an employer. It describes the reputation of the company as a place to work and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers. Employer Branding is the procedure of creating and maintaining the organization’s brand as an employer. Multiple types of research have proved that companies that have a higher reputation and good employer’s brand have great talent and satisfied employees as a part of their team.