Coaching is a process which helps people achieve their set goals by unlocking their inner potential. Coaching facilitates learning instead of directly teaching. The coach helps the coaches to learn something on their own. Coaching focuses on the present instead of the past or future. It allows individuals to find the answers on their own by asking the right questions. Coaching is a highly individualized process. When applied in business, it helps bring better outcomes, such as customer satisfaction, talent attraction, employee productivity, and strategic change in performance.

Modern Coaching

Timothy Gallwey and Sir John Whitmore have played a significant role in revolutionizing coaching. In his book ‘Inner Game of Tennis’, Timothy Gallwey popularized coaching; according to Gallwey, our inner potential is the way to success. John Whitmore proposed a model for coaching called the GROW model, which focuses on Goals, Reality, Options, and a Way forward. 

Difference between Teaching, Mentoring, Counseling, and Coaching

Although all four share some common characteristics, they are different, and it’s essential to know the differences.

  • Teaching

 This is where a teacher imparts knowledge to the student. Here, the teacher is considered an expert; he knows the answers and gives the answers to the students directly.

  • Mentoring

This is similar to coaching but focuses on the future.

  • Counseling

 Counseling is a process that answers the question ‘why.’ It focuses on the past, finding out the reason for a particular behavior, and then moving on.

  • Coaching

 Coaching believes that an individual has all the answers within themselves. Coaching helps people unlock their potential by answering the question ‘how.’ This method focuses on the present.


Types of Coaching :- 

There are three main types of coaching-

  • Life coaching

 This is coaching where a coach helps the client achieve their dream life. The coach helps with goals, taking action, beating procrastination, and much more.

  • Business coaching

This is a type of coaching where the coach helps with his client’s business, gives advice on growing the business, and helps in making the right decisions.

  • Sports coaching 

 The coach coaches an athlete for better performance.


Application of Coaching in the corporate industry :-

  • Executive coaching 

 Coaching the organization’s senior leaders is called executive coaching. This is necessary for the growth of the company.

  • Management development 

 Supervisors and managers might lack the skills such as delegation, communication, and goal setting. Coaching the supervisors and managers and polishing their skills not only promotes company growth but also helps them adapt to the new role.  

  • Transition coaching 

 This type of coaching is for helping the individual make a transition such as an international assignment, a promotion, or after their work scope has changed drastically.


Training and certification

A successful career in coaching requires a combination of skills, experience, and business acumen. Many organizations provide training and certification-

  • International coach federation (ICF), 
  • Worldwide Association of Business Coaches. 
  • College of Executive Coaching. 
  • National Career Development Association (NCDA). 
  • Center for Creative Leadership. 
  • Center for Coaching Certification. 
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