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Talent Management : Process, Importance and Model

19 min read

process of talent management

Talent management is an organization’s commitment to hiring, developing, and retaining talented employees. It encompasses all the processes and systems that help to maintain and improve a high-performing workforce. 

The objectives of talent management begin with identifying the organization’s skilled people needs, followed by selecting candidates with the required potential and skills for the desired job. Once the right people are hired, talent management implements competitive compensation packages that may include attractive pay, regular raises, health insurance, paid leave, and other benefits. The selected workforce is provided with training and refresher programs to ensure they meet the organization’s evolving needs. 

What is Talent Management? 

Talent management is a vital part of human resource management. It is a deliberate approach to attracting, developing, and retaining talented employees with the skills and abilities needed to meet the organization’s present and future goals. The importance of talent management can be highlighted by creating and maintaining a supportive and employee-centric organizational culture.  

In other words, talent management is a company’s commitment to recruiting, developing, and retaining the best and brightest employees available. It has become an essential management process in today’s competitive business landscape. 

Importance of Talent Management 

The importance of talent management are:  

  • Creating a high-performance workforce by attracting and retaining individuals with high potential through effective training and refreshment. 
  • Increasing the organization’s productivity. 
  • Retain talented and productive personnel. 
  • Ensure the organization’s growth and innovation.
  • Employee skill and competency development
  • A sufficient pool of competent and talented individuals can make the achievement process easier.  

The organizational aim and assist in focusing on issues that are truly important in the interest of the organization. As a result, the overarching goal of talent management is to keep a skilled workforce and productive staff for the company.

Objectives of Talent Management 

Talent Management also known as Human Capital Management involves the following processes.  

  • Sourcing, attracting, and recruiting qualified employees 
  • Managing and defining compensation 
  • Training and development opportunities 
  • Performance management processes 
  • Retention program 

Benefits of Talent Management 

  • Improved organizational productivity 
  • Reduced employee turnover & higher retention 
  • Enhanced succession planning 
  • Proper time management 

1. Improved organizational productivity 

Talent management can help organizations to improve their performance by ensuring that they have the right people in the right roles, with the right skills and competencies. This can lead to increased productivity, efficiency, and innovation. 

2. Reduced employee turnover & higher retention 

38% of employees are likely to leave an organization for better career development opportunities. Talent management can help to reduce employee turnover by creating a positive work environment, offering competitive compensation and benefits, and providing opportunities for growth and development. This can save organizations the time and money associated with recruiting and training new employees. 

3. Enhanced succession planning 

Talent management can help organizations to develop a strong succession plan by identifying and developing high-potential employees. This ensures that the organization has the talent it needs to lead in the future. 

4. Proper time management 

In today’s competitive business landscape, talent is a key differentiator. Organizations that invest in talent management are better positioned to attract and retain top talent, thus reducing the time spent on hiring and onboarding the right talent.  

Other benefits of talent management for organizations include: 

  • Helps in evaluating employee’s readiness to take up new positions 
  • Helps in planning and using the man-hours effectively 
  • Creates a match between skills required and jobs  

Helps in understanding the strengths and weaknesses of employees 

Overall, talent management is a critical investment for organizations of all sizes. By investing in talent management, organizations can improve their performance, reduce turnover, increase employee engagement, enhance succession planning, and gain a competitive advantage. 

What is the Talent Management Process? 

process of talent management

The talent management process encompasses a comprehensive approach to sourcing, selecting, and retaining the most suitable individuals for an organization. While the specific steps may vary depending on factors like business objectives, industry, and company size, there are core phases that remain essential in any talent management process: talent acquisition, performance management, and succession planning. 

Let’s explore the key steps involved in the talent management process: 

  1. Identifying Company Needs
  2. Workforce Planning
  3. Onboarding and Orientation
  4. Performance Management
  5. Succession Planning
  • Identifying Company Needs: Understanding the business objectives, goals, and current talent pool is crucial in determining the specific talent requirements of the organization. This step involves aligning talent needs with the overall strategic direction of the company. 
  • Workforce Planning: Collaborating with employees and stakeholders to assess the available resources and capabilities for acquiring new talent. Workforce planning ensures that the organization is adequately prepared to attract and integrate new hires effectively. 
  • Attracting and Recruiting Talent: Developing effective recruitment strategies and processes to attract candidates who possess the necessary skills, qualifications, and cultural fit. This step involves sourcing candidates, conducting interviews, and making informed hiring decisions. 
  • Onboarding and Orientation: Welcoming and integrating new employees into the organization through a structured onboarding program. This process provides a clear understanding of the company’s expectations, goals, and culture, setting the foundation for a successful employee journey. 
  • Performance Management: Establishing a system for ongoing performance evaluation, feedback, and development. Regular performance assessments help recognize employees’ achievements, identify areas for improvement, and align individual goals with organizational objectives. 
  • Succession Planning: Creating a strategy to identify and develop high-potential employees for future leadership roles. Succession planning ensures a pipeline of capable individuals who can step into key positions as needed, mitigating the risk of talent gaps and ensuring long-term organizational stability. 

Talent Management Model 

model of talent management

At the heart of successful talent management lies a comprehensive and human-centered approach that considers the entire employee lifecycle. The Talent Management Model focuses on five key stages that are fundamental to nurturing and maximizing the potential of your workforce. 

1. Planning 

The first stage of our model emphasizes the critical importance of strategic planning. This involves aligning your talent management strategies with your organization’s goals and objectives. By identifying the key competencies, skills, and positions needed to drive success, you can effectively chart the course for attracting, developing, and retaining top talent. Through comprehensive workforce planning and talent forecasting, you can proactively address talent gaps and ensure a robust pipeline of skilled individuals to meet future needs. 

2. Attracting 

In this stage, we shift our attention to attracting top talent to your organization. We recognize that talent acquisition is more than just filling positions—it’s about finding the right fit. By developing compelling employer branding, crafting targeted recruitment strategies, and utilizing diverse sourcing channels, we help you attract candidates who not only possess the required skills but also align with your company culture and values. Our aim is to create a seamless and positive candidate experience that fosters engagement and encourages the best talent to choose your organization as their professional home. 

3. Developing 

Once you have exceptional individuals on board, the next step is to invest in their ongoing development and growth. Our talent management model places a strong emphasis on continuous learning and skill enhancement. Through comprehensive training programs, mentoring initiatives, and career development opportunities, we empower your employees to reach their full potential. By fostering a culture of learning and providing tailored development plans, we support your workforce in acquiring new skills, expanding their knowledge, and adapting to evolving business needs. 

4. Retaining 

Retaining top talent is a key priority for any organization. In this stage, we address the critical factors that contribute to employee engagement and job satisfaction. By implementing effective performance management systems, offering competitive compensation and benefits packages, providing opportunities for recognition and career progression, and fostering a positive work environment, we help you create a culture that nurtures loyalty and encourages employees to stay committed and motivated. 

5. Transitioning 

As the business landscape continues to evolve, organizations must be agile and adaptable. Our talent management model recognizes the need for seamless transitions during periods of change, whether it’s organizational restructuring, succession planning, or employee mobility. By implementing effective transition strategies and providing support during times of change, we ensure a smooth and successful workforce transition that minimizes disruption and maximizes productivity. 

Role of Performance Management in Talent Management Strategies 

Talent management and performance management goes hand in hand. The objectives of performance management is to create a high performing culture for the entire organization.  

The objectives of performance management in respect to talent management are: 

  • Helps employees achieve superior work standards 
  • Helps employees identify the key skills needed to perform a task efficiently 
  • Helps to understand whom to reward 
  • Helps in evaluating performance and goal setting 
  • Highlights success and failure of employees 
  • Helps in tracking employee’s progress 
  • Offers opportunity for self-evaluation and improvement 
  • Improves communication between management and employees 

The benefits of performance management for organizations, appraiser, and appraisee are: 

Organization Appraiser Appraisee 
  • Recognize talent and help to nurture them 
  • Helps in better planning and decision making 
  • Enhanced employee retention 
  • Offers a framework for feedback sharing 
  • Helps in succession planning 
  • Offers feedback on leadership and management styles 
  • Helps identify strengths and weaknesses 
  • Provides opportunity to raise issues 
  • Helps understand the goals and objectives 

Talent Management Best Practices/Strategies 

Talent management best practices are a set of guidelines that organizations can follow to attract, develop, and retain top talent. These practices are essential for creating a high-performance workforce and achieving organizational goals. 

Here are some of the best practices for talent management: 

1. Define your talent needs 

The first step in any effective talent management strategy is to define your talent needs. This involves identifying the skills and competencies that you need to achieve your organizational goals. Once you have a clear understanding of your talent needs, you can develop a plan to attract, develop, and retain the right people. 

2. Create a strong employer brand 

Your employer brand is your reputation as an employer. It is what attracts potential employees to your organization and convinces them to stay. You can build a strong employer brand by creating a positive work environment, offering competitive compensation and benefits, and providing opportunities for growth and development. 

3. Invest in employee development 

Employee development is essential for retaining top talent and ensuring that your workforce has the skills and competencies needed to meet the demands of the changing workplace. You can invest in employee development by offering training and development programs, providing opportunities for on-the-job learning, and supporting employees’ professional development goals. 

4. Implement a performance management system 

A performance management system is a process for evaluating employee performance and providing feedback. It is important to have a performance management system in place to ensure that employees are meeting expectations and to identify areas where they need additional development. 

5. Recognize and reward employees 

Employees need to feel appreciated and valued for their contributions. You can recognize and reward employees in a variety of ways, such as giving them verbal praise, written recognition, financial rewards, and opportunities for advancement. 

6. Create a culture of succession planning 

Succession planning is the process of identifying and developing high-potential employees to fill key leadership roles in the future. By having a succession plan in place, you can ensure that your organization has the talent it needs to lead in the future. 

Following the best practices for talent management can help you to create a high-performance workforce and achieve your organizational goals. 

Role of HR in Talent Management Process 

Human resources (HR) plays a critical role in the talent management process. HR is responsible for developing and implementing policies and programs that support the attraction, development, and retention of top talent. This includes: 

1. Attracting talent 

HR develops and implements strategies to attract qualified candidates to the organization. This may involve developing a strong employer brand, creating engaging job postings, and networking with potential candidates. 

2. Selecting talent 

HR is responsible for screening and selecting candidates for open positions. This includes developing and administering selection tools, such as job interviews, assessments, and background checks. 

3. Onboarding talent 

HR helps new employees to transition into the organization and learn about their new roles and responsibilities. This may involve providing training and orientation, as well as assigning a mentor to the new employee. 

4. Developing talent 

HR provides employees with opportunities to develop their skills and knowledge. This may involve offering training programs, providing on-the-job learning opportunities, and supporting employees’ professional development goals. 

5. Retaining talent 

HR creates and implements programs to retain top talent. This may involve offering competitive compensation and benefits, providing opportunities for growth and advancement, and creating a positive work environment. 

In addition to these core responsibilities, HR also plays a role in other aspects of talent management, such as succession planning, performance management, and compensation and benefits. 

To retain the best talent and reach the right pool of candidates, organizations can use Keka ATS. It helps you track the right candidate according to the skills needed for the job.  


1. What is talent management?  

Talent management is the process of attracting, developing, and retaining top talent to achieve organizational goals.   

2. Why is talent management important for businesses?  

Talent management is important for businesses because it helps them to attract, develop, and retain the best employees, which is essential for success.  

 3. How does talent management differ from HR? 

HR is a broader field that encompasses all aspects of employee management, including talent management. Talent management is a more specific focus on attracting, developing, and retaining top talent. 

 4. What are the key components of the talent management process?  

The key components of the talent management process are: 

  • Talent planning 
  • Talent acquisition 
  • Talent development 
  • Talent performance management 
  • Talent retention 

5. What are the benefits of employee engagement in talent management? 

Engaged employees are more likely to be productive, innovative, and loyal to their organization. They are also more likely to be interested in developing their skills and taking on new challenges. 

6.How does performance management contribute to talent development?  

Performance management helps to identify employees’ strengths and weaknesses, as well as their areas for development. This information can be used to create personalized development plans for employees. 

 7. What role does learning and development play in talent management?  

Learning and development helps employees to develop the skills and knowledge they need to be successful in their roles and to contribute to the organization’s goals. It is an essential part of talent management. 

8.  What are the typical challenges in implementing a talent management process?  

Some of the typical challenges in implementing a talent management process include: 

  • Aligning the talent management strategy with the organization’s overall business strategy 
  • Getting buy-in from senior management 
  • Obtaining the necessary resources 
  • Implementing and managing the various components of the talent management process 
  • Measuring the effectiveness of the talent management process 


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    Meet the author

    Ayushi Singh

    Content Writer

    Ayushi Singh is a Content Writer at Keka HR holding expertise on HR-related topics. She is an avid reader and traveler. When she is not writing, you can find her sitting in a quaint cafe daydreaming about life in general.


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