Write for Keka! Guest Post Guidelines 

At Keka, we’re on a mission to help HR leaders and people managers build thriving workplaces. Our blogs solve real problems, share data-driven insights, and empower teams with practical HR, payroll, and leadership strategies. 

We welcome contributions from HR professionals, practitioners, thought leaders, and writers who can bring fresh perspectives and actionable guidance for our audience. 

Follow these guidelines to craft a pitch that stands out and maximizes your chances of being published on the Keka blog. Send your pitch to etee.d@keka.com.  

More details under the How to Pitch section.

What We’re Looking For 

We publish content that helps people navigate people operations, improve workplace experiences, and lead high-performing teams. Good guest posts are:

• Practical and actionable, not generic advice
• Backed by real examples, case studies, or data
• Written for HR leaders, managers, business leaders, and practitioners
•  Original insights that our readers can apply immediately 

Examples of topics we love include: 

• Future of work & workplace trends 
• HR strategy & people operations best practices 
• Payroll, compliance, and compensation insights 
• Culture building, performance management, and retention 
• Leadership development and team effectiveness 
• DEI, wellbeing, and employee engagement 

If you’re unsure whether your idea fits, lean into our audience’s needs: HR professionals and business leaders who want real solutions, not theory.

What Kind of Content We Don’t Publish 

• Content that feels promotional or sales-driven
• Rehashed or generic industry tropes
• “Listicles” with shallow points and no depth
• Posts published elsewhere or recycled from other sources 

Every submission must be original and exclusive to Keka.

Writing Guidelines

To keep content consistent and high-quality, please follow these writing standards: 

Word count:

• Articles should be a minimum of 1,000 words and a maximum of 2500 words 

Format & structure:

• Use clear headings and subheadings 
• Include a strong introduction and conclusion 
• Provide concise, actionable sections 

Links & references:

• Always link to credible sources for data, quotes, and studies
• You may include one contextual link in the body (no overt self-promotion). Keka team reserves the right to include or disavow any link or keep it do-follow or no follow.)

Tone & style:

• Professional but conversational 
• Helpful and empathetic — speak to the reader’s challenges 
• Clear, focused, and free of jargon 
• Evidence-based where possible 

Tone of Voice 

We aim to deliver content that is: 

• Insightful and balanced, not preachy
• Practical and experience-driven, not fluffy
• Strategic yet accessible, with clear takeaways
• Human-centred, acknowledging real workplace dynamics

Think of your writing as a conversation with a fellow HR leader — knowledgeable, supportive, and grounded in practice. 

How to Pitch 

Before writing the full post, send a pitch to etee.d@keka.com with:

• Proposed title(s): At least 2–3 headline options. 
• Brief summary (3–4 sentences): What your post will cover and why it matters. 
• Target audience: Who will benefit and how. 
• Key takeaways: What practical actions the reader will walk away with. 
• Short bio: Your role, experience, and relevant links to work you’ve published. 

Pitches should be concise and compelling — the goal is to convince us your topic offers value to our audience. 

Submission Requirements

• Submit your completed post as a Google Doc
• Please set permissions to “Anyone with the link can comment”
• Include a short author bio (2–3 sentences) highlighting your role, expertise, and relevance to the topic.
  Example: 
  “X is a Senior HR Business Partner with 10+ years of experience building people operations at high-growth startups. She specializes in performance management, manager capability building, and employee engagement across distributed teams. You can follow her work on X.”
• Add a link to your photo and social profiles

We allow up to 2 rounds of edits — notes beyond that may require revision outside our publication schedule.

After Publication

Once published, we’ll: 

• Promote your article on Keka’s social media channels.
• Encourage social sharing. 

We love when contributors help amplify their work — it boosts reach and fosters stronger community engagement. 

Final Thoughts

Writing for Keka is a chance to share valuable insights with a global community of HR and business leaders. 

Whether you’re a seasoned HR pro or an expert in growing workplace culture, we want to hear your voice as long as it brings clarity, experience, and real value to our readers.

We’re excited to read your ideas!