Inbound recruiting is a method of creating an outstanding candidate experience through employer content and inbound marketing strategies to enhance the employer’s brand to build a strong network with highly skilled talent. It creates a good employer’s brand and a good candidate engagement for efficient hiring.
Recruitment has become like marketing due to an increase in competition and job seekers and thus qualified candidates have become like clients to recruiters. There are several marketing strategies recruiters attempt to attract the right talent. Inbound recruiting is one of them. To stay competitive and hire top candidates, recruiters also use Recruitment Marketing Software to streamline marketing activities. The main idea of this methodology is to engage and build strong relationships with candidates, to communicate your Employer Brand and Employee Value Proposition at every touch-point with candidates.