As the name suggests, employer brand is about the image and reputation of an employer in the market of job seekers and recruiters. It is all about the company’s popularity among fresh talent and maintaining a good image to attract qualified candidates for open jobs in an organization. Often job seekers search online for the company reviews they shortlist as their career.
Websites like Glassdoor are famous on the web for candidates’ reviews about companies they have worked for. Job seekers review company salaries, culture, team management, leadership, appraisals, hiring process, workload, etc. An employer’s brand plays a significant role in their capability to recruit qualified talent for their organizational growth.