A Candidate Persona is a semi-fictional representation of your ideal job candidate based on market research and data. Human Resource professionals need to define their candidate personas to adjust their talent acquisition strategies towards people they want to attract to their companies. As a recruiter, if you have a clear framework of the required candidate for a specific opportunity, you will save a lot of time in matching. It is like pre-planning before proceeding. For example, to shoot a movie, a sketch board is created to set the expectations right. In the same way, the Candidate Persona helps you to focus on the right candidate.
Benefits of creating Candidate Persona
- Reduced Turnover rate
- Recruiting compatible candidates
- Higher quality recruitment leads
- Personalized approach towards hiring process
- Improved recruitment marketing