Digital Media Specialist Job Description Template

Table of Contents

    A Digital Media Specialist is an expert who develops content for multiple media channels. The ideal candidate collaborates with marketing and communication departments to create content for digital media campaigns, ensuring consistent branding across all efforts. Professionals in this role aim to boost an organisation’s online visibility and market share of voice, while also ensuring prospect interaction and customer engagement.

    Job Brief

    We are looking for a Digital Media Specialist to lead branding and marketing efforts using different digital media platforms and tools. In this role, an ideal candidate creates media-friendly content for various media platforms, including websites, social media, PR websites, partner sites, blogs, and other audience-facing channels. They work with the branding and marketing teams to align strategies with overall business objectives, vision, and mission.

    Roles and Responsibilities

    • Design digital media campaigns that align with the company’s business goals.
    • Organize and manage the production of all digital content, including websites, blogs, podcasts, infographics, videos, press releases, etc.
    • Assist social and digital media/PR/creative teams in deciding on media for various projects across various platforms.
    • Work with senior management to help develop integrated media campaign strategies.
    • Create brand-friendly content for media platforms.
    • Maintain and manage a consistent brand message across media platforms to improve the online presence of the company.
    • Ensure all campaigns and content follow guidelines unique to different digital media platforms.
    • Improve brand awareness using omnichannel strategies on platforms like YouTube, Facebook, Instagram, Twitter, and others.
    • Update the online media library consistently to meet industry trends and benchmarks.
    • Create and keep track of ROI and KPIs across different functions of media campaigns.
    • Continually observe and gain insights from competitors’ tactics.
    • Update the team with the latest digital media tools and technology, along with the latest design trends.

    Skills and Requirements

    • Bachelor’s degree or higher in marketing, digital media, or other related disciplines. Expertise in Animation or Web Design is preferred.
    • Prior experience working as Digital Media Specialist, Digital Media Marketing Manager, or other related roles.
    • Experience in using content management systems like WordPress and web design software.
    • Sound knowledge of the latest media trends and ability to meet deadlines and work under pressure.
    • Excellent communication skills and high attention to detail.
    • Strong expertise and understanding of design and editing software, including InDesign, Photoshop, and Final Cut Pro.
    • Expert knowledge and experience in using advanced online analytics software, including Google Ads and Google Campaign Manager.
    • The candidate should have a working knowledge of paid social networking sites like Facebook and Instagram.
    • The candidate should have basic budgeting abilities to balance paid digital media placements with the available budget.

    Frequently Asked Questions

    1. What is the role of a Digital Media Specialist?

    Digital Media Specialist implements various digital tools to design and execute digital media campaigns to promote an organization/company across a defined target market.

    2. What do you need to be a Digital Media Specialist?

    A typical Digital Media Specialist job description will seek the following:

    – A Bachelor’s degree in digital media, digital marketing, or any related field.

    – Knowledge of design and media editing programs like Photoshop Final Cut Pro etc.

    – Understanding of content management systems, web designing, analytic tools, and software like Google Ads.

    – Familiarity with various digital media platforms and up-to-date knowledge of the latest digital media marketing trends and software.

    3. What is the average salary of a Digital Media Specialist?

    The average salary for a Digital Media Specialist in the U.S. is $54,865 annually. This can vary for each case, based on various factors like the years of experience, skills, location of the organization, and the resources available to them.

    4. Why do you need a Digital Media Specialist?

    Companies need Digital Media Specialists to design marketing programs that align with their corporate objectives and the overall brand vision and mission. Additionally, they help produce content for various digital media channels, including social media and company websites, to ensure consistent messaging to improve brand recall.


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