Job Description Of Digital Marketing Professional

As a digital marketer, you will be responsible for our presence and branding online right from concept to execution. Using all the available channels and innovative strategies, you will be responsible for finding, targeting, and attracting new leads.

You will be the core person with the knowledge and skills to touch on all aspects of the customer’s digital journey. We would like you to be a trained professional within this domain with strategic knowledge that will help us and the marketing team grow.

You will also have a say in the marketing, therefore we expect an analytical and sharp mind.

Overall, here are the things you’ll be looking after:

  • Website Tracking
  • Email Marketing
  • Digital Advertising
  • Social Media Marketing

Job responsibilities in Digital Marketing:

  1. Create and strategize the communication strategy for B2C and B2B – visual and content- across all social media platforms – Facebook, Twitter, Linkedin – to target and attract clients.
  2. Use strategic management tools, analyze and optimize website traction and visitors. 
  3. Have knowledge and skills in relation to SEO and on-page optimization
  4. Assist growth and content with strategies that are in the market which we can implement
  5. Handle all email marketing channels and communications, ensuring a constant stream to our email list
  6. Lead the marketing department for influencer marketing campaigns – from scratch till finish.

Required skills:

  1. 2-3 years of experience within digital marketing (B2B and/or B2C)
  2. Knowledge of working with Yahoo, Google, and Bing search engines
  3. Knowledge of all ad managers, and their functionality
  4. Excellent written and verbal communication
  5. Attention to detail and ability to meet deadlines
  6. Ability to engage social media audience
  7. Proven track record of delivering qualified leads via owned and earned channels 
  8. A data-driven mindset with an ability to adjust in real-time to drive performance and optimization goals
  9. A keen learner who will collaborate on all deliverables with the team

About {Company name}:

Brief description of your company.

Sample Job Descriptions from Different Companies

Kestone Company Location Delhi, Delhi

The role will be responsible for understanding the client’s digital requirements and ensuring the same is executed. Good working knowledge of Digital advertising including SEM, SEO, SMO, and Affiliates is a must.

Key Responsibilities:

Plan and implement B2C and B2B digital marketing strategies across all channels for various clients and brands across a wide range of industries

Brainstorming digital campaign ideas in accordance with client brief with creative, design, and development team.

Pitching digital marketing projects to prospective clients while working on proposals, responding to RFPs, and making client presentations as and when required.

Reporting performance of all digital marketing campaigns to clients and assessing the same against project goals (ROI and KPIs).

Report project progress and outcomes to clients on a weekly, monthly, and quarterly basis – using Google Analytics and similar tools.

Keep up to date with the latest technology and digital marketing.

Experience and Qualifications:

2-3 years of experience in a similar role (preferably from a digital agency background)

A proven track record of managing digital marketing projects for a range of clients

Working knowledge of the overall digital marketing mix – Email, SEO, PPC, Content, Social & Affiliates

A creative and innovative blend of mind is a must.

Strong team management and organizational skills.

Good working knowledge of the latest Google Webmaster, Google Analytics, Google Adwords, and Facebook Ads.

Source: LinkedIn.com/jobs

Kimberly-Clark Company Location Mumbai, IN

Senior Manager – Digital Marketing

Job Description

Key Accountabilities:

Digital & E-commerce Marketing

Create & execute a holistic digital strategy aligned to overall business objectives & goals.

Create an annual digital marketing calendar and build digital programs that will help achieve the objectives laid out in the digital strategy as well as the overall brand objectives

Develop implement and monitor new campaigns associated with product launches

Create, manage, and analyze all digital media campaigns across multiple platforms and search engines to ensure acquisition and conversion goals are met.

Day-to-day management of digital media/social networking campaigns including coordinating creative production with agency partners for marketing material and content apps for mobile/social platforms, social media comment generation and responses, landing page optimization, budget management

Work with development teams to improve Website architecture for SEO, recommend content and user experience development strategies

Drive in-depth quantitative analyses and reporting of digital media performance metrics

The primary point of contact and subject matter expert for digital paid media and social platform experiences with both internal and external contacts

Work with the Digital Media Agency, Advertising Agency, and Leadership Team to set goals, refine strategy, and review progress

Research emerging technologies as well as competitor’s digital strategy for industry best practices and opportunities to improve internal tools and capabilities of paid media

Devise tools and scorecards that will measure performance on digital marketing as well as its impact on the overall brand equity

Partner with HR for leveraging digital media for employer branding 

Qualification And Experience

MBA in Marketing from premier B-schools

10-12 years of post-qualification experience with 4 – 6 years of hands-on experience in digital media marketing, social media management, mobile, and email marketing, driving user experience in the FMCG industry

Good understanding of SEO/digital paid media best practices/SMM/Google Analytics/ Pay Per Click (PPC) optimization, Google Adwords, Google Analytics, A/B Testing as well as a working knowledge of current and emerging trends and technologies

A creative and conceptual thinker with the ability to develop innovative campaigns to meet aggressive goals

An analytical mindset, with a passion for user experience and relentless drive for performance to optimize our digital media campaigns and ROI

A proven track record of delivering qualified traffic to owned and earned channels/ improving quality of engagement in social media

Ability to operate on both a strategic and tactical level including managing strategic partnerships, optimization programs, creative and content testing, and analytics. This would involve managing the chosen Digital Agency partner as well as adopting best practices and managing the relationship with the Regional digital team

Strong written and verbal communication skills

Excellent time and project management skills

Creativity, teamwork, and strong attention to detail required

Ability to align internal and external stakeholders on the digital roadmap for the brand for the year

The ideal candidate will be someone who has personally managed and executed large-scale digital media programs by going beyond conventional executions and delivering best-in-class experiences to drive deeper, enriching, and lasting relationships with the target consumer.

Global VISA and Relocation Specifications:

K-C will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will be decided at K-C’s sole discretion.

Responsibilities

Driving digital marketing strategy for Box8. Areas of focus include digital content management, keyword research, search engine optimization (SEO), analyzing web analytics, all social media strategies & online outreach programs.

Develop strategies that increase traffic, demand, and conversion.

Suggest digital strategies that complement the company’s sales and marketing efforts.

Studying competitor digital marketing strategy.

Provide direction and direct team members in the performance of their duties, establishing work priorities, and achieving company initiatives.

Digital campaigns Develop and execute high-impact digital & social brand communications programs for all ATL campaigns.

Manage all owned media channels Complete ownership of social media channels. Regularly tracking conversion rates and making improvements to the brand in the digital ecosystem. Developing and managing digital marketing campaigns and utilizing a range of techniques including SEM/ SEO to improve performance.

Social media marketing Creating, managing, and growing the company s presence through blogs, Twitter, Facebook, and other strategically relevant online social properties.

Digital Analytics Maintaining processes to track conversion rates and making improvements to the brand in the digital ecosystem. Defining success metrics and reporting needs for campaigns.

Requirements

Highly proficient product & service marketer with experience in digital marketing.

Four or more years of digital marketing, marketing communication, and/ or advertising experience are required.

Proven capability of driving large-scale customer acquisition through digital marketing.

Demonstrated strong analytical, written, and verbal communication skills required. Strong copywriting skills a must.

Exposure to tech- environment – should have experience in setting- up online marketing for a product& services company.

Analytical thinking skills and ability to derive actionable insights from a lot of data.

Ability to number- crunch, read and interpret data, knowledge of vendors and products relevant to digital marketing and management, and awareness of trends in digital media.

Degree in advertising, marketing, or other business-related field and certification in digital marketing (Google Certified Professional) is preferred. What we look for in a candidate

You should be smart and should be able to get things done. Period. That s the number one priority.

Ability to react quickly to situations.

Self- starters; can initiate and run projects end-to-end on their own.

Passionate about marketing and constant learners who are always in sight of the changing marketing landscape.

Set the highest standards for themselves and their agencies/ other partners.

Call for a Digital Marketing Manager who is up to the challenge of engaging new-age customers from the digital world

Desired Skills and Experience

SEO, digital marketing, google analytics, marketing, advertising, social media marketing, search engine optimization, new age, social media, web analytics, search engine, media marketing, digital content, online marketing, keywords

Source: Linkedin.com/jobs