SEO Specialist Interview Questions 

A Search Engine Optimization (SEO) Specialist examines, evaluates, and executes modifications to websites in order to make them more search engine friendly. This entails increasing a site’s page rank in search engines in order to increase visitors. 

These specialists know how to produce specific SEO content and have a thorough understanding of keyword research. If a company (large or small) relies on web traffic for sales or marketing, employing a search engine optimization specialist is critical to achieving success and profitability. 

  • Explain the concept of domain authority. 
  • What is the distinction between a do-follow and a no-follow link? How are they put to use? 
  • What is the difference between on-page and off-page SEO? 
  • What should you avoid when it comes to black hat SEO? 
  • What exactly is the connection between SEO and SEM? 
  • What exactly is keyword stemming, and why is it important? 
  • When doing keyword research, what is the most crucial thing to look for? 
  • What is Google’s recommended strategy for setting up a mobile site? 
  • What are rich snippets, and how do you use them? 
  • Why is it important to be aware of backlinks to competitors’ websites? 
  • What is the purpose of an SEO audit? 
  • Explain the differences between spiders, robots, and crawlers. 
  • How familiar are you with Screaming Frog? 
  • What exactly is keyword density, and what is the formula for calculating it? 
  • When should you conduct a link audit? 
  • What are the ramifications of some of the most recent Google algorithm changes? 
  • What are meta descriptions and why are they important? 
  • Have you experimented with Google Search Console?