Job Description for a Product Marketer

We are looking for a driven Product Marketer who will be responsible for driving go-to-market activities and provide competitive intelligence, messaging, and positioning of our products. The company will depend on you to define its products for better market understanding.

If you have a deep understanding of user psychology and enjoy solving complex problems, if you are passionate about carefully researching customer needs and developing great communication strategies to answer them, we have the perfect job for you!

About Us:  <Brief description about the company>

Your responsibilities:

  • Market intelligence—be the expert on our buyers, who are they, how they buy, and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
  • Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use them.
  • Propose and keep the marketing activities within a budget
  • Research competitor offerings
  • Recruit and develop a team of product marketing executives

Skill sets/Experience we require:

  • 5-6 years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Proficient in productivity applications such as Microsoft Office, Project or Basecamp
  • Comfortable using collaboration and CRM tools such as Slack and Salesforce
  • Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics
  • Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram
  • Must be a public speaker, comfortable in front of large, senior groups, and a solid writer
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties. Team player

Degree:

  • Bachelors’ degree in Business or Marketing; MBA preferred

Sample Job Descriptions for a Product Marketer / Product Marketing Manager

#1 Invensis 

Job Details

Job Title: Product Marketing Manager

Location: Bangalore

Process: Invensis Learning

Education: MA in Marketing, Communications or similar relevant field

Experience: 4 – 7 years

Salary: As per industry standards

Job Requirements

Minimum of 7 – 9 years of experience in maintaining and managing competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research.

MA in Marketing, Communications or similar relevant field

Familiar with a marketing automation tool

Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.

Outstanding communication, presentation, and leadership skills

Excellent organizational and time management skills

Sharp analytical and problem-solving skills

Creative thinker with a vision

Attention to details

Source: LinkedIn.com/jobs

#2 OnePlus – Product Marketing Manager

The Product Marketing Manager is responsible to combine insights on products and users into product communication strategy, including KSP extraction, positioning, etc. The Product Marketing Manager is also affecting OnePlus’ product roadmap by conveying an understanding of users’ desires and behavior to the product end. This role is crucial for the success of the whole year’s marketing campaign.

Responsibilities

  • Gain an in-depth understanding of our products and determine the optimal mix avenues/channels for marketing throughout the product lifecycle.
  • Partner closely with the product and R&D team to understand the philosophy and mindset to design the product.
  • Proactively communicate the value proposition to marketing teams and develop draft communication strategies.
  • Handle market research to establish decision-making factors, report actionable findings and adjust strategy appropriately.
  • Handle specific campaigns based on certain KSPs on products.
  • Responsible for content assets for product launch campaigns.

Requirements

  • Proficiency in spoken and written English is a must.
  • Passion for technology products and attention to detail. 
  • Great communication skills.
  • Can handle multi-task and work under pressure.
  • Strong project management skill is a plus. 
  • Marketing-related experience is a plus.

Source: oneplus.com/careers

#3 Locus – Product Marketing Manager

Locus is a global decision-making platform in the supply chain that uses deep learning and proprietary algorithms to provide route optimization, real-time tracking, insights, and analytics, beat optimization, efficient warehouse management, vehicle allocation, and utilization, intuitive 3D packing, and measurement of packages. Locus automates human decisions required to transport a package or a person, between any two points on earth, delivering gains along with efficiency, consistency, and transparency in operations.

Locus, which has achieved a peak of 1 million orders processed in a day (200,000 orders an hour) and is trained & tested on over 100 million+ order deliveries, works in 75 cities across the globe. Locus works with several large-scale market leaders like Urban Ladder, Tata Group of Companies, Droplet, Licious, Rollick, Lenskart, other global FMCG, pharma, e-commerce, 3PL, and logistics conglomerates.

Locus is backed by some of the biggest names in the market and recently raised $22 Mn in a Series B, $4 Mn in a pre-Series B round. Earlier, In 2016, Locus raised $2.75 Mn (INR 18.3 Cr) in Series A funding.

Locus was started by Nishith Rastogi and Geet Garg, two ex-Amazon engineers on a mission to democratize logistics intelligence for businesses across industries. Nishith was profiled by Forbes Asia in their ’30 Under 30’ 2018 list. Geet, on the other hand, holds a dual degree (BTech and MTech) in Computer Science and Engineering from the Indian Institute of Technology. Our team constitutes of engineers from the Indian Institute of Technology and Birla Institute of Technology & Science- Pilani, and Data Scientists with PhDs from Carnegie Mellon University and Tata Institute of Fundamental Research. Our multifaceted product and business team is led by senior members from Barclays, Google & Goldman Sachs with immense operational execution experience.

Job Description

At Locus Product Marketing function is aligned to the Product Management team. We are looking for PMMs for our already established and strong product portfolio. In this role, your primary goal is to develop and implement the most profitable plans to position, promote, and create an interest for our products to a global consumer base.

Key Responsibilities

  • Market intelligence—be the expert on our buyers, who are they, how they buy, and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how=they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
  • Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make.
  • Then drive changes to our sales and marketing processes based on what you learn.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them
  • how and when to use it.

Minimum Requirements

  • 5+ years of product marketing experience with at least 2 years of experience in a go-to-market-facing role.
  • Proficient in productivity applications such as Microsoft Office, Project, JIRA, or Basecamp.
  • Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
  • Bachelor’s or Master’s degree in business or marketing.

Source: LinkedIn.com/Jobs

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