Marketing Manager Job Description Template

Table of Contents

    Job summary

    As a Marketing Manager, you’ll be expected to overlook the marketing department, all its functionality, and reporting.

    We are looking for someone with a strong personality and an ability to take ideas from inception to execution.

    Job Responsibilities

    1. Manage all marketing campaigns from an execution standpoint for various channels – online, digital, print, and event.
    2. Drive and manage all cross-department reporting in Excel and other tools.
    3. Collaborate with senior management and communicate regularly on plans for the week and month.
    4. Research and be aware of trends in the current market to turn insights into action plans.
    5. Ensure all marketing tools are used efficiently within the department – from emails to social tools until track. 
    6. Mentor new employees of your department and ensure their smooth onboarding.
    7. Ensure all collaterals are on-brand: Work with operational teams on implementation and roll-out of brand standards and identifiers.

    Job Experience

    • Bachelor’s degree in English, Marketing, PR, Journalism, Media, Communications, or similar is strongly preferred or relevant to marketing.
    • Ability to make decisions independently for the team and company.
    • Demonstrated ability to handle multiple projects simultaneously.
    • Exceptional written, oral, and presentation abilities.
    • Ability to work well under pressure or in a high-growth environment that is constantly changing.

    About the company:

    {Brief Description of the company}

    Sample Job Descriptions for Marketing Manager

    #1 Klook Company Location Mumbai, IN

    What You Will Do

    • Drive local strategy and execution of growth and new customer acquisition initiatives to build Klook’s presence in India
    • Provide input to digital, creative, and social teams to ensure their content supports overall messaging and marketing strategies through email campaigns, events, site/landing pages, digital advertising, and social media.
    • Plan and manage the implementation, tracking, and measurement of integrated marketing campaigns and promotions with the local and/or regional team
    • Systematically gather local market intelligence and consumer insights and develop feedback mechanism to turn insights into action plans;
    • Accountable for results and responsible for comprehensive reporting of performances to management together with recommendations for next steps for the markets within or across teams;
    • Effectively align with internal stakeholders (e.g. management, brand marketing, data and analytics teams, etc) on business objectives and directions.

    What You Will Need

    • At least 5 years of hands-on experience in consumer marketing in India
    • Excellent command of English, both verbal and written communication
    • A strong track record in consumer marketing with a mix of digital, offline, and BTL experience and proven creative excellence
    • A start-up attitude – highly collaborative with an entrepreneurial, roll-up your sleeves mindset. Work independently with a high level of responsibility
    • Comfortable working with people from different cultural backgrounds and have a global mindset
    • Team management experience is preferred

    What You Will Get

    • Competitive salary and benefit package
    • The rare opportunity to be part of the Klook India pioneer team, building the brand’s name in the region
    • An environment that values honesty, transparency, and respect with awesome co-workers


    #2 Give Company Location Bengaluru Area, India

    Our Values

    integrity in everything we do | empathy towards all | serve with passion | focused on scale


    The Marketing & Partnerships team plays a pivotal role in building the narrative of a giving culture and supporting GiveIndia’s mission to enable giving. The role of the marketing team is to own consumer research and insights, develop communication ideas across all channels, and GTM strategies to support the growth of the brand and the business verticals.

    We are looking for an experienced marketing professional to help us build our marketing strategies and drive growth. S/he will work across all levels and departments of our organization to find what makes us unique and communicate it to the world. The individual will develop a strategy, plan and execute across all marketing channels.


    • Develop strategy, plans, and set execution rigor for marketing engine
    • Manage all marketing channels (social, content, and brand campaigns)
    • Develop creative and innovative marketing campaigns that capture the attention of the target audience
    • Understand marketing funnels and develop strategies accordingly (awareness, lead generation, engagement, and conversion)
    • Analyze brand positioning and consumer insights
    • Shape and communicate our vision and mission
    • Translate brand elements into plans and go-to-market strategies
    • Manage a team working on brand and marketing initiatives
    • Lead creative development to motivate the target audience to “take action”
    • Establish performance specifications, cost and price parameters, market applications, and sales estimates
    • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
    • Monitor market trends, research consumer markets, and competitors’ activities
    • Oversee new and ongoing marketing and advertising activities
    • Monitor product distribution and consumer reactions
    • Devise innovative growth strategies
    • Align the company around the brand’s direction, choices, and tactics

    Role Requirements

    • 3+ years experience in marketing handling digital brands
    • Expertise in social media and brand marketing campaigns
    • want to contribute, serve and do impactful work for the society
    • want to work with one of the best non-profit/startup teams in India
    • have proven working experience as a marketing manager or associate marketing manager
    • have proven ability to develop brand and marketing strategies and communicate recommendations to executives


    #3 Amazon Company Location Bangalore, IN


    Do you want to fundamentally change the way India exports? Do you want your work to have a significant impact on the lives of tens of thousands of MSMEs in India who sell across Amazon’s worldwide marketplaces? Amazon Global Selling is the next frontier for the marketplace and allows sellers to sell across the Globe – this program is e-commerce exports in action. Amazon Global Selling is a program where exporters from India register themselves as sellers across Amazon’s international marketplaces (such as in the US, in the UK, in Germany, etc.) and fulfill orders to customers across the world. Amazon Global Selling in India started from a few hundred exporters in 2015 and now enables 50,000+ Indian exporters in selling their products through global marketplaces with over 140 million products listed across 11 marketplaces.

    We are looking for a smart, metrics, and results-oriented individual who own and define end-to-end marketing activities for the Amazon Global Selling program with Sellers as customers. As the go-to person for marketing, you will be primarily responsible to generate demand for seller acquisition through online/offline marketing strategies. You will

    • Design and execute a comprehensive content strategy to aid sellers to get onto Global Selling on their own.
    • Design and execute a well-thought-through SEO strategy for the content being developed.
    • Conceptualize and own the delivery of the annual Amazon Exports Digest which is an external-facing marketing / PR asset
    • Conceptualize and execute a comprehensive social media campaign across multiple platforms.
    • Collaborate with online channel owners across multiple marketplaces to drive demand for India Global Selling.
    • Collaborate closely with the PR team in positioning Amazon Global Selling across the stakeholder spectrum.
    • Be the face of Amazon Global Selling Seller Marketing to interface with internal stakeholders.
    • Develop relationships across the World Wide marketing teams to ensure that India Global Selling marketing requirements are baked into new projects.
    • Assist program managers for comprehensive analysis to enable high-quality decision making
    • Display proficiency with analytics tools and web traffic reporting, and ability to do deep data analysis and drive recommendations to senior leadership.

    Basic Qualifications

    • B.Tech/ B.Sc.
    • Minimum 4 years of work experience in digital marketing
    • Strong analytical skills, high proficiency in excel
    • Extreme attention to detail and willingness to roll up your sleeves
    • Demonstrated ability to handle multiple projects simultaneously
    • Strong bias for action with the ability to prioritize, multi-task, and meet deadlines
    • High threshold for working and thriving in an ambiguous, fast-paced environment
    • Preferred Qualifications
    • MBA in Marketing from a top institute
    • Certification in Digital marketing
    • 2+ years working in search engine optimization or search engine technology
    • 4+ years- experience in e-Commerce, online marketing, or related fields
    • Experience in managing creative and media agencies
    • Experience in performance marketing and marketing channels optimization
    • Proficiency with SQL and experience working with large data-set


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