Digital Marketing Strategist Job Description Template

Table of Contents

    A Digital Marketing Strategist is primarily responsible for planning, managing, and executing all digital campaigns to promote the organization’s services or products online and understands the role of digital marketing in today’s world. They use the data and consumer insights to develop solutions that align with the brands’ objectives to reach the audience. As a brand strategist, you will work with the marketing and creative team to support and evaluate the outcome and effectiveness of the digital strategies.

    Job Brief 

    We seek a passionate and fast-learner Digital Marketing Strategist to join our company. As a Digital Strategist, as per the digital marketing job description, you will develop and implement comprehensive digital marketing strategies to increase online visibility, generate leads, and drive brand awareness. They will work closely to plan, optimize, and execute digital marketing campaigns with cross-functional teams for various platforms.

    For the role of a marketing strategist, we are on the lookout for a person who is considered to be a team player and has a positive attitude to make a difference. 


    • Develop and execute digital marketing strategies, considering the organization’s goals and objectives.
    • Conduct market research for the latest marketing trends and competitive scenarios and to understand the target audience.
    • Responsibility includes creating and managing digital marketing campaigns and SEO, PPC, Social media marketing, email marketing, content marketing, and display marketing will be one of the digital marketing job responsibilities for the digital strategist.
    • Tracking and analyzing campaign performance with the help of various analytical tools to provide actionable information.
    • Collaborate with all creative, content, and development teams to ensure consistent messaging and brand alignment.
    • Monitoring and maximizing the website’s performance, conversion rate, and user experience is part of a digital marketing specialist’s job description.
    •  Should be aware of best practices and trends of the latest digital marketing
    • Should be able to manage the marketing budget and allocation of resources effectively.
    • To maintain strong relationships with agencies, partners, and external vendors.
    • Provide regular updates in the form of reports and presentations to the stakeholders on developing the marketing efforts.


    • A digital marketer profile description should include a bachelor’s degree in marketing, business, or a relevant degree is preferred.
    • As a brand strategist, you should have excellent verbal and written communication.
    • Should have worked as a Digital Marketing Strategist or in a similar capacity.
    • Should possess analytical and problem-solving skills.
    • Detailed knowledge of digital marketing tactics, tools, and channels.
    • Should have experience with working with data and analytical skills to interpret and draw conclusions from the data.
    • A candidate with Digital Marketing Profile should have experience with Google AdWords campaigns.
    • Should be aware of CRM systems and marketing automation platforms.
    • Understanding SEO principles and best practices is preferred.
    • Knowledge of web design and HTML is preferred.
    • Hands-on knowledge of marketing tools like Google Analytics, SEMrush, or MOZ.
    • Good understanding of social media platforms, content marketing, and advertising.
    • Ability to work on multiple projects at a time.
    • Should be able to collaborate with a globally spread-out team successfully.
    • Ability to prioritize and meet deadlines.

    Frequently Asked Questions 

    1. What skills should a digital strategist have?

    Digital Strategist skills involve data interpretation and making data-driven decisions. They should also know marketing tactics, tools, and channels for developing and executing effective strategies.

    2. What is the role of strategist marketing?

    A digital marketing strategist’s role is to develop and implement complete marketing strategies aligned with the organization’s objectives and goals. They must also ensure effective positioning and targeting of services or products to reach the targeted audience and ensure business growth. Their role also includes analyzing market trends, conducting research, and making decisions to increase brand awareness and achieve positive results.

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