Social Media Analyst Job Description Template

Table of Contents

    A Social Media Analyst tracks and analyses data from various social media platforms to help businesses make marketing decisions. The role involves having a deep understanding of social media platforms, staying up-to-date with digital trends, and improving a company’s online presence.

    Social Media Analyst Job Brief

    We are looking for a Social Media Analyst to join our marketing team. The ideal candidate is data-driven, observant, and experienced in analyzing the success of social media campaigns. This role involves creating reports, analyzing metrics, and providing insights to the necessary teams for future marketing plans.

    The ideal candidate should be knowledgeable about social media platforms, analytics, and trends. They should also be able to provide constructive criticism to team members.

    Social Media Analyst Roles and Responsibilities

    • Track engagement, reach, and conversion rates on social media platforms.

    • Analyse data from social media platforms using tools such as Google Analytics, Hootsuite, and Sprout Social.

    • Create reports and dashboards to track progress and inform stakeholders of insights.

    • Conduct research and data analysis to understand customer behavior.

    • Create and implement social media campaigns in line with the overall business goals.

    • Collaborate with marketing and content teams to develop a social media strategy.

    • Plan and execute campaigns and promotions on social media.

    • Evaluate the effectiveness of social media efforts and adjust campaigns as needed.

    • Attend marketing and social media events and conferences.

    • Stay up-to-date with the latest trends and technologies in social media.

    • Optimize social media accounts for search engine optimization (SEO).

    • Leverage influencer relationships to increase reach and credibility.

    • Study competitors and find ways to improve.

    Social Media Analyst Requirements

    • A bachelor’s degree in communications, marketing, or a related field.

    • 3 to 5 years of experience managing and analyzing social media.

    • A track record of managing campaigns well and getting results.

    • Knowledge of social media platforms, analytics, and trends.

    • Ability to understand data and provide insights from it.

    • Strong written and spoken communication skills.

    • Ability to work independently and multitask.

    • Knowledge of SEO and web design.

    • Experience with influencer and performance marketing.

    • Organizational skills and attention to detail.

    • Creativity and innovative thinking.

    • Knowledge of graphic design and video editing is a plus.

    • Familiarity with content management systems like WordPress.

    • Experience in customer segmentation and targeting.

    • Knowledge of HTML and CSS is a plus.

    • Knowledge of the best ways to provide customer service on social media.


    1. What is a social media analyst’s job?

    A Social Media Analyst helps businesses track and analyze their online presence and manage their interactions with people on different social media platforms.

    2. What tools and software do social media analysts use most of the time?

    Social Media Analysts use platforms for managing social media and tools for analyzing data and displaying data. Examples include Hootsuite, Google Analytics, and Tableau.

    3. How do Social Media Analysts measure the success of campaigns?

    Social Media Analysts use key performance indicators (KPIs) such as reach, engagement, conversions, and sentiment analysis to measure campaign success.

    4. How much does a Social Media Analyst make on average?

    The average salary for a Social Media Analyst is around ₹4,00,000 per year. This depends on experience, location, and company size.

    5. How does a Social Media Analyst keep up with changes and trends in their field?

    Social Media Analysts stay up-to-date by reading blogs related to their field, attending conferences and events, and joining professional groups in their field.

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