Imagine David fighting many Goliaths. Keka is the bootstrapped David that beat the funded Goliaths with a strong product and zero marketing spend. Keka is now #1 in its segment and the fastest growing HR Tech platform in India. We are a product-led growth inspiration for the industry.
During the Cuba Revolution of 1959, Che Guevara and his followers implemented the guerrilla warfare tactics inspired by Chinese General Sun Tzu in a large scale. They used unconventional weapons and activities, which helped them destabilize their strong rivals and lead to their final success. Keka's Marketing team idolizes this principal at its core and that has paved our journey to capture 25 to 50 % of the new market.
Our Progress So Far - We will be Scaling 10X by 2024
Cult and Culture of Our Team
Traits we look in you
Are you someone who is a lead gen Mogul ?
If you are a person who is obsessed with numbers and is constantly looking to challenge your own achievements, then you have landed at the right place. We at Keka, truly believe in growing together in the journey with our employees! If your strategies can drive clients to take your desired action, we would like to meet you.
“If you spend too much time thinking about a thing, you’ll never get it done. Make at least one definite move daily toward your goal..”
Do you look beyond clickstream to get to the heart of website analytics?
A passionate individual with a quest to explore and experiment with the conventional ways of digital marketing! If this sounds like you, then we’d love to welcome you aboard to one of the coolest environments to live your dream.
“I don't count the sit-ups. I only start counting when it starts hurting because they're the only ones that count.”
Do Google Algorithms and SERP Metrics come in your dreams?
We have a role for people who display a knack for the ins and outs of search to welcome more eyeballs on posts and rank them higher on Google.
“SEO is a forever moving goal post”
Are you a keen observer and love to fail fast?
Hard working is one thing but finding ways to accomplish mission faster is another. We are looking for people who have the urge to raise the bar while following the buzzing trends of the moment.
“ Follow the trend lines, not the headlines”
Do you have the ability to spot opportunities, adapt and frame strategies quickly?
Letting potential opportunities fly by is not our thing, seizing them come what may is. If you think you share a similar calling, you know which form to fill. If you have an eye-for-detail and love to look out for your team or coworkers with your creative ideas and approaches, then Keka is a perfect place for you!
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
Do you have the nudge for creating secret sauces that can go viral?
We are looking for someone who isn’t afraid to chip in their ideas, take the harness and lead the way. Want to start a pilot project? Keka will be just the organization for you.
If you want a thing done well, do it yourself- Napolean Bonaparte
Does the urge to achieve big keep you up at night?
People driven with zeal and an ambitious attitude find their own doors. Do you know how to find one? If yes, then hop on to the wagon!
“Some people want it to happen, some wish it would happen, others make it happen”
Are you impatient to make an impact?
We want people who will not keep calm until they accomplish their goals. Keka will give you full autonomy to follow your own path. You have the freedom to shoot your shot here. No one’s judging.
“Some people never go crazy. What truly horrible lives they must lead.”
The Marketing career track at Keka
We are a bunch of goal-aligned individuals with a zeal to leave a mark. Here is how the different roles are matched towards a common mission:
Product Marketing Manager
We are looking for a strategic thinker and strong communicator who can narrate powerful stories around our products and spark interest in prospects and our customers.
- Execute marketing strategies to increase awareness and adoption of the product.
Collaborate with Sales to understand & support ongoing enablement, and maximize the impact of messaging for the midmarket and global audience.
- Developing our product positioning and messaging Ideate and share insightful product value propositions to support marketing with demand generation
- Analyze market trends and competitors that enable you to develop differentiated marketing strategies and influence product decisions
Head of Search
Our business run on organic reach and we love spending time on it. We are looking for someone who can level up
- Drive high-volume Global organic search growth for our keywords and Blogs
- Plan and execute SEO programs, including (but not limited to) opportunity analysis, campaign planning, audits and management
- Provide tactical SEO recommendations for new product launches, website updates and international expansions, work on implementation in cross-functional teams
- Identify and implement forward-facing opportunities and tactics that exponentially grow our search visibility
Head of Content
We are looking for our own Wordsmith , one who can ensure Keka is seen as a thought leader for its segment and remains at the forefront on giving useful information related to all aspects of HR.
- Execution – Delivering high value, high-quality content, and collateral with the right velocity
- Effectiveness – Ensuring strong Awareness and on-dot Brand Positioning through the [content X channels] we use
- Evolution - Ensuring Keka emerges as the provider of choice across multiple market segments ( Each one we enter)
- Excellence – Continuously improving the Creative Coefficient of the Organization
Growth Marketing Manager
“Growth hacking” is more of a mindset than a position. People who embrace this idea are not afraid to stretch boundaries and think outside the box to get results.
- Consumer-driven mindset: you strive to see everything through the lens of our target consumers to inform strategy
- Sales-driven mindset: you strive to see everything through the lens of our sales team supporting them by driving marketing qualified leads
- Entrepreneurial instincts: you are a proactive self-starter with a solution-oriented attitude
Meet the Team you are going to be Hustling with
Yes this is clickbait
‘Good is the enemy of Great’ - challenged to achieve ‘great'.
You will go nowhere by staying in your comfort zone. At Keka, your ‘good’ will be challenged to achieve ‘great’
Complete Creative Fredom
No hinderance, no unnecessary pressure, no dictation of work- You can have full ownership of your work with the liberty to bring all your ideas to the table and get them running.
Popular Kids in breakfast club
The marketing team is a close-knit family who is friends with every department. Be it Sales, Product, or CS- our work is vital for all domains.
Next pit stop ( unicorn)
Being the fastest growing HRMS company in India, we are inching towards the ‘unicorn’ milestone. You don’t wanna miss out on the pride, recognition and excitement that will come with it!
Life is too short for mediocre work
Cliched is the last word we want to be associated with. We believe we were born to achieve big, do the extraordinary. We know you were too.
Our leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest. We put our people first.