Content Marketing Manager Job Description Template

Table of Contents

    Content Marketing Managers are responsible for creating and distributing high-quality content to a large audience. Professionals in this role develop strategies that appeal to target audiences and increase website traffic. Content Marketing Managers should have an understanding of digital marketing tools and possess a combination of creativity, writing skills, and analytics knowledge.

    Content Marketing Manager Job Brief

    We are looking for a Content Marketing Manager who can develop and execute successful marketing campaigns. A good Content Marketing Manager should have experience creating engaging written content. The ideal candidate will lead a team of content marketers, help develop an effective content marketing strategy, and seek to increase traffic. They will be responsible for end-to-end content creation and distribution.

    Roles and Responsibilities:

    • Develop and execute content marketing campaigns to increase website traffic and customer engagement
    • Create engaging written content for websites, blogs, social media channels, and other online marketing channels
    • Optimise content for on-page and off-page SEO
    • Ensure that all marketing material aligns with industry best practices
    • Track the performance of campaigns and analyze customer feedback
    • Use website analytics data to improve campaigns
    • Manage a team of writers, editors, and other content creators
    • Identify industry trends and stay updated on digital marketing best practices
    • Collaborate with other departments to ensure campaigns are successful
    • Develop a content marketing budget
    • Work with the company’s leadership team to develop long-term content strategies

    Requirements

    • A degree in Marketing, Communications, or related fields. Candidates from Journalism or Creative Writing background preferred
    • 3+ years of experience in content marketing, copywriting, and digital marketing.
    • Excellent written and verbal communication skills
    • English fluency is essential. Fluency in other languages is a plus
    • A proven track record in executing successful campaigns
    • Knowledge of SEO best practices, including keyword research, content optimization, and link building
    • Ability to analyze customer feedback and website analytics data
    • Experience using Google Analytics and other web analytics tools
    • Sound understanding of digital marketing tools and platforms like Google Ads, Mailchimp, and Hootsuite
    • Strong organizational skills and attention to detail
    • Ability to multitask
    • Creative thinking and problem-solving skills
    • Experience leading a team of content marketers is a plus
    • Flexibility and adaptability to changing demands and priorities

    Frequently Asked Questions

    1. Is it necessary to have a degree in marketing for this role?

    It is beneficial, though not necessary, to have the relevant degree. Professionals from other backgrounds with the required skills and experience are also eligible. A Content Marketing Manager should be an excellent writer and have experience with SEO, social media, and leading a team of content marketers.

    2. What is the hiring process for this position?

    Shortlisted candidates are likely to have an in-person or virtual meeting with the hiring managers. They may also be asked to complete a task.

    3. What else should one expect from this role?

    Along with the roles outlined above, the candidate should work with other teams and respond to changes in customer demands and priorities.

    4. Is the position an entry-level role?

    No, it is a mid-level role and requires at least three years of experience in content marketing.

     

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