Keka HR Katalyst - Middle East Edition

Workforce Agility & Continuity : Building Organizations That Perform Through Change

From workforce mobility and talent shortages to AI and economic shifts, ME organizations are navigating constant change. Discover how leading HR and business leaders are building the agility and resilience needed to perform through it.

21 July, 2026

10:00 AM - 2:00 PM GST    |   Virtual   |   Middle East    |    Free

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PARTNERS

Not just sponsors. These are the companies building the infrastructure of Middle East's workforce transformation.

Workplace Culture Partner

HR Community Partner

Connect with the decision-makers you actually want to talk to

Founders, CHROs, HR Managers, TA and L&D heads from across the GCC, all in the same room.

Agenda

Built for the questions you've been sitting on all year.

10:00 AM – 10:15 AM GST

Welcome to HR Katalyst: MEA Edition | Opening Address

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Speaker

Nishat

Keka

Asif Choudhury

Vishal Chopra

Keka

The Middle East workforce conversation has changed. This is where we begin.

Katalyst comes to the Middle East with a dedicated edition built around the region's workforce realities: nationalization mandates, talent shortages, workforce mobility, AI transformation, compliance complexity, and the need for continuity through change. This opening address sets the context for the day and frames why workforce agility is now a business priority for Middle East organizations.

Panel 10:15 AM – 11:00 AM GST

The Middle East Talent Reset:
Nationalization, Skills Shortages &
The Future Workforce

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Asif Choudhury

Vishal Chopra

Moderator

Speaker

Mursaleen Ahmed

Cara Jewellers

Speaker

Dr. Cindy Erasmus

Speaker

Tapan Acharya

Keka

The Middle East's growth ambition is clear. The talent equation is still being solved.

From Emiratization and Saudization to Qatarization and Omanization, national talent priorities are reshaping workforce strategy across the region. This panel explores how organizations are building local talent pipelines, addressing skills shortages, and preparing future-ready workforces without slowing business growth.

Panel 11:00 AM – 11:45 AM GST

We Bought the AI. Where's the ROI?

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Speaker

Nishat

Moderator

Speaker

Seema Hallon

Deriv

Speaker

Ritesh Arora

Bank Muscat

Speaker

Fadi Bachir

GLFL (KSA)

The AI investment is made. The productivity story still needs proof.

Every Middle East organization is exploring AI. Far fewer can show measurable workforce outcomes. This panel cuts through the hype and discusses how leaders can move AI from pilots to scaled adoption, define metrics that leadership teams trust, and turn AI investments into real productivity gains.

Keka Session 11:45 AM – 12:30 PM GST

Building an AI-Native Organization - Are You as AI-Mature as You Think? 

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Speaker

Manan Gupta

Moderator

Speaker

Manish Mittal

Keka

AI will not transform HR unless HR is redesigned for AI.

Most organizations are adding AI on top of existing workflows. But what happens when HR is designed to be AI-native from the start? This session explores how AI can reshape workforce decisions, HR operations, employee experience, and the role of HR teams in building organizations ready for the next decade.

Masterclass 12:30 PM – 1:00 PM GST

From System of Record to System of Intelligence: The New HR Tech ROI Playbook

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Speaker

Harsha

Keka

HR technology can no longer be judged by adoption alone. It must prove measurable business impact.

For years, HR tech ROI was measured through process automation, time saved, and employee adoption. That playbook is no longer enough. This masterclass explores how leading organisations are moving from systems that simply store workforce data to intelligent platforms that predict, recommend, and improve decisions. Learn how to evaluate HR technology through outcomes that matter to the business, build a stronger ROI case, and identify where intelligence can create the greatest impact across productivity, performance, retention, and workforce planning.

Panel 1:00 PM – 1:45 PM GST

What the Top 10% of Middle East
Organizations Will Do Differently in 2027

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Speaker

Abhijit Rao

Moderator

Speaker

Rabiullah Shaikh

Al Mezoon Marbles and Granites

Speaker

Charlotte Dumont

Sirva

Speaker

Deena Seoudi

HR Director

The real test of HR technology is not go-live. It is adoption.

Too many HR technology projects stall after implementation. This buyer-side masterclass explores how Middle East organizations can choose, implement, and scale HR tech that actually works, from scoping the right requirements to managing localization, data residency, adoption, change management, and ROI.

Closing note 1:45 PM – 2:00 PM GST

The Cost of Standing Still

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Speaker

Nishat

Keka

The next 12 months will decide which workforce models are ready for what comes next.

We close with a practical action plan for Middle East HR leaders. From talent and AI to technology, continuity, and workforce strategy, this session highlights what leaders should prioritize now, what can wait, and how organizations can build the foundations needed to perform through change.

This year's speaker lineup

Charlotte Dumont

Charlotte Dumont

Director, HR, Sirva

Fadi Bashir

Fadi Bachir

Advisory Board Member and NRC chair, GLFL (KSA)

Deena Seoudi

Deena Seoudi

HR Director

Deena Seoudi

Dr. Cindy Erasmus

Senior Human Capital Advisor and Consultant

Seema Hallon

Seema Hallon

CHRO, Deriv

Ritesh Arora

Ritesh Arora

Head of Human Capital Development, Bank Muscat

Ritesh Arora

Mursaleen Ahmed

Chief Human Resources Officer, Cara Jewellers

Ritesh Arora

Rabiullah Shaikh

Group HR Head, Al Mezoon Marbles and Granites

Tapan Acharya

Tapan Acharya

CRO, Keka

Manish Mittal

Manish Mittal

CPO, Keka

Vishal Chopra

Vishal Chopra

SVP - Marketing, Keka

Abhijit Rao

Abhijit Rao

VP - People & Culture, Keka

Vishal Chopra

Nishat Afzal

Manager, Community & Communications, Keka

Vishal Chopra

Harsha

Associate Director - Presales, Keka

Vishal Chopra

Manan Gupta

VP - Product Marketing, Keka

Refer your friends
to Katalyst, win big

The more HR leaders you bring in,
the better your odds.

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They've walked this stage before.

Katalyst Speakers: Our previous Katalysts brought together CHROs, founders,
and business leaders from Middle East's most recognised organisations. Here's who was in the room.

Dave Ulrich

Co-Founder & Principal,
The RBL Group

Biju Elliyakatti

Vice President
TASC Corporate Services

Ester Martinez

Founder and CEO,
People Matters

Elizabeth Joseph

Director of People and Culture,
Land Sterling

George Mathew

Group CEO,
XLR8

Jessica Duvall

Group Head of People and Culture,
Chinese Palace Group

Maha Zahid

Head HR,
Desertcart

Odai

HRIS Specialist,
Alphamind Group

Reema Akhtar

PMO Director,
Seer Solutionz

Shankar Kandasamy

Senior HR Manager,
IdeaCrate

Nasrin Qurashi

Founder - Sr Aviation Headhunter & Consultant,
8 Fold HR Consultancy

Sriram Iyer

Managing Director,
TeamLease Digital

Charlotte Dumont

Director,
HR EMEA

Kieth Walter

Head HR - Sabena Technics

Gabriela Tom

Chief People and Purpose Officer,
Snoonu

Nikitta Oomman

HR Manager
Family Pharmacy Group

From the Last Time We Did This

What HR leaders said after previous Katalyst editions, and why the GCC asked for one of its own.

This Is Bigger Than One Event keka

Katalyst has spent years building a community of practitioners who show up for each other, not just for an agenda. These are the numbers behind that community so far.

8

countries

65+

events

250+

sessions

25000+

delegates

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Frequently asked questions

Not like this. Earlier editions of Katalyst were global events. This is the first edition built specifically for HR leaders across the Middle East, with content, speakers, and conversations shaped around the realities of this region.

Fully virtual. Join from anywhere in the region without taking a day out of office.

All sessions run in GST (Gulf Standard Time).

Recordings will be available to all registered attendees for 7 days after the event. If you don't register, you won't have access to them.

Yes, a digital certificate will be sent to all attendees within 7 days of the event. Live attendance is required to qualify.

Write to gaurav.tandon@keka.com. We're selective about fit, so reach out early.

We're always looking for practitioners with real experience navigating HR in the Middle East, not theory. If that's you, write to nishat.a@keka.com.

Questions? Drop your query — we’ll reach out soon!

gaurav.tandon@keka.com
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