Product marketers are important in the development and launch of new products. Their actions may imply the difference between a successful and poor product.
Here are a few questions you can ask candidates
- What exactly is the purpose of product marketing?
- How do you become a pioneer in the market, customers, and product?
- How do you write positioning that expresses the customer’s concern and how the product resolves it?
- During the production process, how much do you interact with the product team? What about the sales associates?
- Describe a recent go-to-market initiative in which you were involved. What was the end result?
- How do you prep for client demonstrations, webinars, and other public presentations?
- How do you assess the effectiveness of your efforts?
- What was it like to work in product marketing in your previous/ current organization?
- What markets or industries have you studied, and how do they compare to or differ from ours?
- You introduce a new feature, but it is not well received by your customers. What data would you assess, and how would you respond?
