How to Respond to Negative Reviews About Your Company
Category • 6 Min Read
While you might not be able to satisfy each and every employee, however, it is important that you listen to them and respond to it in an appropriate way. While responding to a positive review is not so difficult, responding to a negative review takes some additional cautious efforts. Many companies tend to ignore negative reviews by not responding to them, but research shows that 62 per cent of Glassdoor users have a better perception of the company that responds to negative reviews. In this blog, we will discuss how to respond to negative reviews about your company.
Small businesses tend to neglect the importance of their business reviews on professional sites like Glassdoor. In fact, according to the 2018 Job Seeker Nation Survey, 22 percent of prospective job-seekers reject a company based on the bad reviews they read on such sites. Hence, it is important to incorporate reading and responding to online reviews as a part of your overall brand strategy. Of course, how quickly and how well you respond matters a lot. Rachel Bitte, chief people officer at Jobvite, recommends having a grievance platform for employees internally where they can raise their concerns anonymously. Such a proactive approach would stem the need for employees to reach out to online platforms to raise their grievances. Kent Lewis, president and founder of digital marketing firm Anvil Media, recommends encouraging employees to leave their reviews on such sites. When you have too many positive reviews it will help to negate the negative reviews that you may receive. However, employees shouldn’t be given incentives to give their reviews. It should happen organically over a period of time.
Your response to negative reviews about your company speaks volume about your organizational value and work ethics and plays a critical role in your employer branding. Potential candidates spend a lot of time reading reviews about the company they want to join and seeing an employer reading and responding to reviews shows that they care about their employees.
After spending over a decade in Corporate Communications, Chayanika started second innings of her career as a Communications Consultant, Content Marketer, and Freelance Writer. She writes on different topics including HR, lifestyle, travel, parenting, digital marketing and mental health. Chayanika is a part of the WritelySo team where she writes engaging content for the readers. When not writing, Chayanika is usually exploring new places with her husband and daughter.
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