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Applicant Tracking System (ATS)

What is an applicant tracking system (ATS)?

An application tracking software, ATS, helps organizations enhance their overall candidate experience by streamlining the entire recruitment process.

An ATS offers features like efficient candidate sourcing, pre-employment assessments, and individual scorecard thus transforming your hiring process, and enhancing candidate experience and the organization’s image.

Why is an applicant tracking system important?

An Applicant Tracking System is the future of recruitment, with 99% of Fortune 500 companies already using it in their systems. Its importance lies in:

Streamlining mundane HR processes like resume parsing, candidate sourcing, and tracking individual candidates.

79% of recruiters believe that it helps improve the quality of new hires.

Reducing the overall time-to-hire, with 86% of recruiters approving of its efficiency.

What is the difference between ATS and CRM?

The primary difference between ATS and CRM is their role in recruitment.

While ATS (Applicant Tracking System) handles administrative tasks such as processing applications, scheduling interviews, and tracking candidate’s position in the hiring cycle, CRM (Candidate Relationship Management) focuses on the pre-hiring phase. This involves building a talent pipeline, nurturing passive candidates, sourcing candidates, and personalized communication.

Thus, while ATS manages the application process, CRM nurtures long-term relationships with candidates, improving the organization’s brand image.

Can small companies use applicant tracking systems?

Yes, with the trend of companies of AI-dominated processes and remote work culture, small companies should adopt applicant tracking systems. Reports suggest that 36% of small and medium businesses have already adopted it!


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