SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is the technique to assess an individual’s or organization’s major four aspects in business that is strengths, weaknesses opportunities, and Threats. It is a technique to evaluate the competitive position of a company or an individual to develop strategic planning. The primary objective of a SWOT analysis is to help organizations develop a full awareness of all the factors involved in making a business decision. It is used to discover strategies with a focus on leveraging strengths and opportunities to overcome weaknesses and threats. The SWOT analysis internal and external data to help develop strategies and future plans.