

























PRODUCTS
Payroll Suite
HR Suite
Talent Suite
Project Services SuiteMeet the platform tailored to your business
Core system of record
One platform for the entire employee journey
BY INDUSTRY
BY COMPANY SIZE
LEARN
EXPLORE KEKA
THE KEKA ADVANTAGE
A passive candidate is an individual who is not looking for a job. They are a crucial part of the database in recruiting as they are valued employees who are loyal to the company and thus not searching for any other opportunity. Recruiters keep track of such individuals and inform them about ongoing opportunities that might suit their skills. To successfully place a passive candidate, a recruiter has to be proactive in convincing them that the new opportunity is better than the current one and that must be considered. Digital marketing is the ideal platform to connect to a passive candidate.
TRENDING TERMS
Subscribe to keep up with the latest strategic finance content.
Request a demo