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Why CORE values should be a priority for modern organizations

7 min read

To set the right core values, you first need to understand their impact on the business. 

Growing up, everything you did – good or bad, was termed as a result of being raised by your parents in a certain way. Values can be good or bad, but they have a significant impact on how we live in society.  

Our CORE values define our behavior, both at home and at work. At work, CEOsCHROs, Leaders act as the guardian. The kind of values they set becomes the norm for every employee. It is why setting the right values and making sure they are followed by everyone is vital. Too many values weaken the idea. 

Think about it. If every value is a core one, then nothing is really a priority. Set a few but set them right. The core values of a company help organizations create a sustainable, successful, and motivating place for their employees. 

Core Values Meaning 

Core values are more about walking the talk than the talking part itself. They are traits or qualities that an organization wants its employees to exhibit throughout their time at work. Regarded as fundamental beliefs, they apply to every individual in the company regardless of their department. For example, values such as Accountability, Ownership, Delivering Excellence, etc.    

Organizational values are not just better for the organizational culture, but also for your business. They also show the vision of your company that you present to the outside world. No surprise that core values are such an integral element for attracting and retaining the best talent in the market. Integration of core values should happen to such a high level that the clients, customers, and vendors see them in action. 

Consider ‘Customer Satisfaction’ as a core value for a cab company. Ideally, if you’ve had a positive experience with one of the cab aggregators, you’ve seen this value displayed first-hand. 

By working towards the same common goals and the bigger picture, the purpose helps in creating a better environment for employee satisfaction. In fact, a survey found that 75% of purpose-oriented people are satisfied with their jobs. Yes, purpose doesn’t only affect employee satisfaction, it also helps the overall business growth.  

70 Core Values Examples 

Whether it’s a new company in need of core-value inspiration, or an older organization looking to revamp its set of values, here’s a list of best company values. 

  1. Authenticity 
  2. Achievement 
  3. Adventure 
  4. Authority 
  5. Autonomy 
  6. Accountability 
  7. Balance 
  8. Beauty 
  9. Boldness 
  10. Compassion 
  11. Challenge 
  12. Community 
  13. Competency 
  14. Contribution 
  15. Creativity 
  16. Curiosity 
  17. Commitment to Customers 
  18. Continuous Learning 
  19. Constant Improvement 
  20. Determination 
  21. Diversity 
  22. Fairness 
  23. Faith 
  24. Fame 
  25. Friendships 
  26. Fun 
  27. Growth 
  28. Happiness 
  29. Honesty 
  30. Humor 
  31. Humility 
  32. Influence 
  33. Inclusion 
  34. Innovation 
  35. Inner Harmony 
  36. Integrity 
  37. Justice 
  38. Kindness 
  39. Knowledge 
  40. Leadership 
  41. Learning 
  42. Love 
  43. Loyalty 
  44. Meaningful Work 
  45. Openness 
  46. Optimism 
  47. Ownership 
  48. Peace 
  49. Pleasure 
  50. Poise 
  51. Popularity 
  52. Passion 
  53. Quality 
  54. Recognition 
  55. Religion 
  56. Reputation 
  57. Respect 
  58. Responsibility 
  59. Security 
  60. Self-Respect 
  61. Service 
  62. Spirituality 
  63. Simplicity 
  64. Stability 
  65. Success 
  66. Status 
  67. Trustworthiness 
  68. Teamwork 
  69. Wealth 
  70. Wisdom 

Core Values Drive Culture 

Just like home, values are the foundation for ‘HOW’ everything happens in a workplace. The values of employees along with their experiences, upbringing, and so on, combine together to form the base of company culture. A good value structure keeps employee wellbeing at its core, and that, in turn, drives growth for a business. See any successful organization like Google, Microsoft, Amazon, etc. They all have a thriving set of values to make the lives of everyone easier. 

Values start from the top. The CEO sets and leads from the front. The senior leaders have a huge role in transferring them to every corner of the organization. Why? Because leaders have the power to decide the direction and define the daily actions of employees. That’s why implementing core values is tougher than simply writing them on a piece of paper. 

How to Identify Core Values 

Start by creating value statements. Here, define how you want people to behave with others in your organization. Also, focus on how the company will value customers, suppliers, community, and everyone else who’s involved. Once you have this list, create value and go ahead, implement. 

Identifying core values is nothing like checking your kitchen and preparing a grocery list. You can also not copy them from the value page of another organization. Lastly, you don’t need a massive list of values. ‘More the merrier’ won’t work here, so four to six is a good number at the start. 

The Bottom line… 

Employees desire to work at a place that shares common values with them. The overall culture is as good as the display of values. What behavior do employees display when no one is looking? It matters because everyone is a part of a system that is much bigger than themselves.  

If the core values are strongly running in the organization, employees experience motivation and high engagement levels throughout their work lives. So, don’t underestimate the power of core values in creating an engaged workplace. They have the power to change the landscape of your organization. Which choice are you going to make? 

If it’s the first, Keka will help you out. You put the values in place and let Keka show you the progress of the implementation part.  

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    Meet the author


    Sr. Content Writer

    Anubhav is forever weird, but he’s a fun Copywriter and interview host at Keka. Anubhav figured out in college days that with COPY you can get a bunch of very-targeted people to come to your website, consume your material, and even buy. His focus is on making HR easier for professionals and anyone wanting to make a difference in the workplace. When he isn’t writing, he’s either traveling to the mountains, playing football, reading about Tigers, or doing nothing.


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