5 Recruitment Strategies for Startups to Hire the Best Tech Talent
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Gartner reports that 29 % of critical roles in organizations remain vacant for more than five months due to the lack of sourcing and hiring the right talent. To top it off, often most organizations in a similar domain are chasing the same talent that makes things even harder. Interestingly, one-quarter of those critical roles are in technology functions. The situation gets further challenging for startups where they have to compete with peers and enterprises with limited funds and budgets. If you’re in the same boat, here are five recruitment strategies that will help you to hire the best tech talent in the industry.
The one thing that all startups can do and should do is focus on building a strong employer brand. Let the potential job seekers know about your existence, your work culture, career progressions of your employees, and other benefits. Prospective employees are eager to associate themselves with positive brands. Businesses that build a strong brand not only attract customers but also top tech talents on their rolls.
India continues to be the third-largest startup ecosystem in the world with over 8,900 tech startups until now reports IT industry body NASSCOM. The demand for the best tech talent in the country is at an all-time high. And for niche skills, competition is tough while the availability of resources is limited. In such a scenario, you need to fast track your hiring process. Leverage technology to do the initial screening and streamline your hiring policy so that you can hire the best tech talents as quickly as possible. Bring on creativity in your hiring process to make it effective and fast. Because if you are not hiring on time, someone else will. And that might make all the difference in your organizational success.
With the growing popularity of social media, social hiring is no more a fancy trend but a recruitment strategy for many progressive-thinking organizations. The Gen Z love to spend time on social media and so it is important that you look for your potential hires where your target audience is. For tech recruiters and HRs, LinkedIn is one such professional networking site to invest their time in. Building a strong network helps in the long run to find the right talent quickly. The LinkedIn Advanced Search is one tool that every recruiter should make friends with. It helps to find the target candidate with definite skill sets and keywords. Twitter is also gaining a lot of popularity these days when it comes to running a successful hiring campaign. Use the right set of hashtags and engage with a lot of meaningful posts to connect with your target audience. Similarly, recruiters also find running hiring campaigns on Facebook quite handy. Use a lot of visuals and videos to grab attention and engagement.
Broaden your talent search and pool of potential candidates by hiring remotely. By incorporating a remote hiring strategy, you can reach out to a wider talent pool irrespective of the geographical boundaries. Hiring remote talents can also help you to reduce your overhead costs and can help to promote your employer brand positively that allows work-life balance. However, you need to be mindful if this goes against your company’s motto. For example, if your motto is “Make in India” then hiring a remote talent outside India might not be taken in the right direction. However, you can always opt to hire a remote talent in a different state or city within the same country. Or, hire a consultant who can work from home or a co-working space.
Remember, your employees are your best brand ambassadors. So, leverage them. Apart from getting them to help you build your employer brand, ask them to refer a friend or a colleague. Employee referrals work great for startups because your employees are already aware of the technology space you are working at and will only refer their friends and family who are experts in the relevant fields. On the other hand, the potential candidates will already be familiar with your employer brand and will know what to expect.
A solid recruitment strategy is a foundation to hire the best tech talent. And when you hire the right candidates aligned with your organization goals armed with the right skill sets, your organization’s success won’t be too far fetched.
After spending over a decade in Corporate Communications, Chayanika started second innings of her career as a Communications Consultant, Content Marketer, and Freelance Writer. She writes on different topics including HR, lifestyle, travel, parenting, digital marketing and mental health. Chayanika is a part of the WritelySo team where she writes engaging content for the readers. When not writing, Chayanika is usually exploring new places with her husband and daughter.
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