Topics that were reserved for discussion behind closed doors are now open to scrutiny by all. The world is getting smaller and the power is shifting from the employer to the employee. With so many advancements and dynamism around us, 2019 seems to be a period of learnings and applying them to build new HR strategies.
Here are some trends that are picking up and you need to watch out for in 2019.
1. People analytics
The last year has seen a huge increase in companies realizing the importance of people analytics in leading growth. From just having data, companies are now striving to source it and interpret it in the right ways with the help of experts. CEOs and CHROs now understand that people analytics is an essential part of running a high performing company.
2019 will see a lot of focus of HR in further understanding the potential for people analytics and investment in achieving the same. 69 percent of companies are already integrating data to build a people analytics database. The growth in the discipline of people analytics is also barred by the obstacles of data quality, consistent definitions, and data security. This is increasing investment in overcoming these objectives by getting data scientists and experts on board.
2. Company branding
In today’s world dominated by social media, information related to organizational culture and engagement are no longer classified. The world of work is getting more transparent with each passing year, with the young workforce resorting to Glassdoor reviews before approaching a company or saying yes to an offer.
70 percent of candidates look to company reviews before they make their career decisions. And 69 percent of candidates are likely to apply to a job if the employer actively manages the employer brand. With the scope for talent acquisition getting tougher by the day, making sure employer branding is done right is going to be a huge focus. In 2019, companies are going to focus more on spending resources to get active on online platforms to showcase their culture. Responding to reviews, tracking them, using feedback to improve processes, updating profiles, making job applications interesting, and creating a virtual image of an outstanding work culture is now more important than ever.
3. Value-based employee training
2019 will also see more focus on learning and development initiatives. Human capital is the greatest asset and the biggest key to achieving business goals. Merging technology with learning in a way that creates value will be a focus. There will be a greater slant over personalized training that incorporates cutting-edge technology, supports the professional growth of employees and also keeps them engaged and skilled.
The role of leadership in planning training programs will also increase. There is a direct relationship between the skills and engagement levels of a workforce and the revenues. This has slowly sunk into the minds of the C-suite that will work for hand in hand with the HR to define the values, processes, and practices around L&D to increase performance and competencies.
4. An inclusive culture
Terms like diversity and inclusion are of paramount importance with the rise of the global political environment, higher levels of awareness and social media. In the Global Human Capital Trends Report 2017, the number of executives who cited inclusion as a top priority rose from 32 percent in 2014. Companies with inclusive talent practices in hiring, promotion, development, leadership and team management generate up to 30% higher revenue per employee and greater profitability than their competitors.
While diversity and inclusion efforts will take shape, companies will rise up in trying to fill the huge gap that already exists. 2019 will see a lot of mindful efforts being made at the workplace to make it more sensitive. Gen Z is also entering the workforce in large numbers. 77 percent of Gen Z say that a company’s level of diversity affects their decision to work there. Leadership will play a huge role in achieving this kind of a utopian structure within organizations. Only when the ones in power understand the importance of these critical issues and address these challenges will there be a commitment to actually work towards it.
5. Recruiting technology
Hiring and retaining the right talent continues to be a major hurdle for companies worldwide, especially in the presence of a talent shortage. Companies can no longer afford to rely on traditional methods of recruiting talent. The world of recruitment has seen a massive change with recruiting technologies changing the entire experience for employers as well as candidates. 2019 will see a higher dependence on modern recruitment systems that assist companies in sourcing the best of talent, hiring as per cultural fit and offering a fabulous experience to the candidate in the entire process.
Modern recruiting software will help companies save a lot of precious time and target the right market for each job role. Recruiting processes are going to increasingly get automated from start to finish, allowing HR to convert their hiring and onboarding process into a seamless experience. New interviewing tools and platforms will enable recruiters to assess a candidate’s overall skills and capabilities in a much more effective manner. 2019 will also see an increased use of data to make strategic hiring decisions.
Any more trends come to mind? Let us know in the comments section!